Teresa Henderson, Executive Vice President, General Manager, Edelman Southwest
Edelman has polled “opinion elites” for nine years to determine the most credible, trusted sources of information. While “A person like yourself” continued to be the most trusted source, trust in business has dramatically increased, especially compared to government. For the first time, the study included young “Opinion Elites” (age 25-34) who had an even greater trust in business.

Who do you trust? You’ll be amazed. Industries such as Technology, Finance and Consumer Goods are among the most trusted sectors,
as well as being of critical importance to the North Texas economy.

Who don’t you trust? (At least as much as
you might think)
· Bloggers – They might be often quoted,
but they often aren’t believed. Especially not when compared with business media.
· CEO’s – Think twice before you use your
CEO as the primary message carrier; their credibility may be questioned.
· Religion – A tarnished image for most denominations.

Teresa Henderson 25 years of corporate and agency experience and is often tapped to provide executive media training and coaching and authors positioning papers and speeches for clients with complex issues to communicate.

Teresa joined Edelman Southwest in 2005 after spending more than six years with Ketchum.

Teresa holds a bachelor’s degree in Journalism from Old Dominion University in Virginia. She presently serves on the executive board of directors for the local council of the Girl Scouts and acts as an executive board member for Dallas Bethlehem Center.