PRSA Dallas

PRSA Dallas is the top-tier, professional public relations and communications organization in Dallas. Serving more than 300 public relations practitioners in North Texas, the chapter is comprised of unparalleled public relations and communications talent who impact all facets of the business-to-consumer and business-to-business markets in the North Texas region. We are agency leaders, corporate communication practitioners, crisis communication experts, investor relations executives, strategic counselors to the C-suite, media relations and social media gurus, freelancers, “wordsmith” pros and so much more.

We strive to increase and develop the knowledge, skill set and abilities of our members, honing their potential for leadership. PRSA Dallas members leverage the power of professional networking, educational programs and partnerships to open doors in their own career paths and gain a seat at the table as a trusted advisor. Join today!

The Time to Enter the PRSA Dallas Pegasus Awards is NOW!

The Pegasus Awards recognize the most outstanding public relations and strategic communications efforts in the Dallas area. Members, non-members and students are invited to submit entries. The deadlines are approaching, so act quickly!

2016 Details:
Window of eligibility: 12 months – July 1, 2015 to June 30, 2016
Early bird deadline (members only): 5 p.m. Central, July 18, 2016
Final deadline: 5 p.m. Central, August 1, 2016
Awards announcement: October 7, 2016

Awards contact: Dustin Cox, or Katie Whitton,
For entry forms, click here.


Volunteers Needed!

PRSA Dallas is hosting its 2nd annual Nonprofit PR Workshop, offered at no cost to nonprofits, on Friday, July 29, from 8 a.m. to noon at the Federal Reserve Bank of Dallas. This half-day event provides PRSA members a chance to give back to the community by lending their time and expertise to deserving local causes.

The PRSA Dallas volunteer service committee is looking for approximately 10-15 volunteers to lend their time to assist with registration/check-in, and help greet and guide guests to the venue space upon arrival. Volunteers are not required to stay the whole time, and shifts can be created based on schedule availability. PRSA members, NuPros and PRSSA students are encouraged to get involved. Those interested can contact Brooke Traister at for more information.

Member Spotlight

Vicky Smithee, senior manager, Golin

1. Who (or what) introduced you to PRSA Dallas and how long have you been a part of the chapter? When I started my first PR job in the “real world,” my agency encouraged everyone to get involved in some capacity. Because I focused more on traditional news reporting in college, I jumped at the chance to develop even more skills in strategic communications. I started planning events for the new professionals group, and I got hooked! In the last seven years, I’ve always tried to stay active with the PRSA Dallas board, and it’s been an integral part of my growth as a professional.

2. What is one piece of advice you would give new PRSA Dallas members and prospective members? Get involved, and get (or be) a mentor! PRSA Dallas is packed with so many knowledgeable experts in the industry who are willing to offer suggestions, share ideas or lend an ear when needed. I was matched with a mentor years ago (Hi, Barbara!), and we still meet regularly to swap updates on everything from pitching pain points to new restaurant suggestions. She has provided so much practical, helpful advice to help me navigate my career. I’m doing my best to pay this forward to new professionals launching their careers!

3.  Any hobbies or quirks to confess? I love to travel, so even before a vacation is over, I usually have my next one planned. I’m finding a time to go Nashville this fall, so send any recommendations my way!

4. What is on your coffee table? I have a weakness for candles with a spice or cinnamon scent, so there’s always at least one out on the table. There are usually a couple recent sections of the Wall Street Journal, along with a coffee table book on famous Texans.

5. What is your favorite hole-in-the-wall restaurant? La Gourmet Pizza is one of my favorites. They aren’t shy with the mozzarella. Don’t miss the hot wings!