PRSA Dallas

PRSA Dallas is the top-tier, professional public relations and communications organization in Dallas. Serving more than 300 public relations practitioners in North Texas, the chapter is comprised of unparalleled public relations and communications talent who impact all facets of the business-to-consumer and business-to-business markets in the North Texas region. We are agency leaders, corporate communication practitioners, crisis communication experts, investor relations executives, strategic counselors to the C-suite, media relations and social media gurus, freelancers, “wordsmith” pros and so much more.

We strive to increase and develop the knowledge, skill set and abilities of our members, honing their potential for leadership. PRSA Dallas members leverage the power of professional networking, educational programs and partnerships to open doors in their own career paths and gain a seat at the table as a trusted advisor. Join today!

A Conversation with Judy Smith: The Inspiration Behind Scandal

The Bush Center is excited to host the inspiration behind the hit TV show Scandal, Judy Smith, as she discusses what being a “fixer” is really all about and pulls back the curtain to discuss fact vs. fiction.

Ms. Smith, a co-executive producer on Scandal, is the founder and President of Smith & Co., a leading strategic and crisis communications firm with offices in Washington, D.C. and Los Angeles. Over the last 25 years, Ms. Smith has brought her unique combination of communications skills, media savvy, legal, and political acumen to clients facing a wide array of issues and challenges throughout the United States and overseas. Having represented a broad range of clients from Fortune 500 companies to sports stars, celebrities, and politicians, Ms. Smith has played a key role in many sensational and noteworthy events.

Earlier in her career, Ms. Smith served as an Assistant U.S. Attorney and Deputy Press Secretary in the White House of President George H.W. Bush.

Tickets include special after-hours entry in to our special exhibit, The Path to the Presidency, which explores a candidate’s journey on the campaign trail.  Non-Bush Center members can receive $5 off by entering discount code "PRSA" during checkout. See more about the event here:


Member Spotlight

Kara Schectman, Young Presidents' Organization (YPO) network manager

1.  Who (or what) introduced you to PRSA Dallas and how long have you been a part of the chapter?
Working for Young Presidents’ Organization, an association for chief executives and business leaders, we’re always encouraged to seek out professional development opportunities. With my background in journalism and as an Associated Press award-winning writer, joining PRSA is something that’s always interested me. PRSA member and APR, Dawn Jantsch, encouraged me to join PRSA Dallas, and I’ve been a proud member since 2013.

2.  What is one piece of advice you would give new PRSA Dallas members and prospective members?
The best thing to do is just go to a lunch and meet people. At my first lunch, I didn’t know anyone, but I happened to sit next to Amanda Lam who asked me if I would be interested in getting more involved. That connection has led to me currently serving as PRSA Dallas Programs Chair. You never know who you are going to meet so always be open to new opportunities.

3.  Any hobbies or quirks to confess?
If I’m not working, I’m usually in water. I am a three-time All American swimmer, and I earned a full swimming scholarship to attend the University of North Texas where I was a four-year letter winner and captain. I’ve recently taken up paddle boarding and rowing, and I can’t wait for the weather to warm up so I can traverse the treacherous waters of White Rock Lake again.

4.  What is on your coffee table?
A beautiful display of fresh flowers from my husband, Kate Spade’s All in Good Taste, which is filled with party planning how-tos, personal essays, anecdotes, recipes and a liberal dash of style. It’s the perfect gift for a hostess, which to be expected from the programs chair. Maybe an unexpected item is the book Love Letters of Great Men. Although my favorite love letter in the book happens to come from a woman: Elizabeth Barrett Browning.

5.  What is your favorite hole-in-the-wall restaurant?
Growing up in a small town outside of Houston, most famous for Lyle Lovett (my favorite musician), we literally ate farm-to-table food. And the closest I can get to that here is Kozy Kitchen on McKinney Avenue. Best brunch in town, and, bonus, you can get everything on the menu gluten free!



PR Principles Propel Attendees to Leadership
Left to right: Roslyn Dawson Thompson and Laura Moore