PRSA Dallas

PRSA Dallas is the top-tier, professional public relations and communications organization in Dallas. Serving more than 300 public relations practitioners in North Texas, the chapter is comprised of unparalleled public relations and communications talent who impact all facets of the business-to-consumer and business-to-business markets in the North Texas region. We are agency leaders, corporate communication practitioners, crisis communication experts, investor relations executives, strategic counselors to the C-suite, media relations and social media gurus, freelancers, “wordsmith” pros and so much more.

We strive to increase and develop the knowledge, skill set and abilities of our members, honing their potential for leadership. PRSA Dallas members leverage the power of professional networking, educational programs and partnerships to open doors in their own career paths and gain a seat at the table as a trusted advisor. Join today!


The Dallas chapter of Public Relations Society of America (PRSA) announced  the winners of the 2015 Pegasus Awards, which recognize the most outstanding public relations and strategic communications efforts by Dallas area public relations professionals.

Winners were announced in a luncheon presentation during the annual PRSA Dallas Communications Summit  which drew public relations and communications for a full day of keynote speakers and educational panels with leading industry experts.
Highest honors and Best of Show awards went to PetSmart Charities with Golin in the Programs division for Debunking the Myths of Cats and Cat People, and to Skyonic Corp. with Ketchum in the Projects division for Skyonic’s Capitol SkyMine Grand Opening. The Best of Show awards recognize the two most outstanding entries in the Programs and Projects categories for their creativity and effectiveness in achieving goals and objectives.
PRSA Dallas president Carolyn Covey Morris also announced the top PRSA chapter awards. Bernadette Davis received the Member of the Year Award, Brooke Traister received the President's Award for Outstanding Service to the Chapter, and Dustin Cox, was honored with the New Member of the Year Award.  Click here to read more and see a list of winners...


Member Spotlight

Chris Pilcic, media specialist at State Farm

What made you decide to get into PR? After more than a decade in television and radio newsrooms, it was a relationship with a media relations representative that pulled me to what was sometimes jokingly referred to as the “dark side” in TV newsrooms. Following a move to Dallas to elevate a young career into TV management, I found my dream job at a my home state company, State Farm.

2.  What do you value the most about being part of PRSA Dallas and/or how has it helped you in your career path? PRSA is an extension of the day-to-day work I do at State Farm; collaborating and sharing ideas with colleagues across the industry. The networking and exchange of ideas is incredible.

3Any hobbies or quirks to confess? I’m a techie, but I still keep a traditional “list” by my side at all times. I can’t get used to utilizing One Note. If you see me at an event taking notes, chances are I’ll be using a “reporters” notebook still. #OldHabitsDieHard. As far as hobbies, I love hockey – and now my 2-year-old wants to play and watch with me non-stop.

4What is your favorite hole-in-the-wall restaurant? (Don't forget to tell us where it is located.) You must know I like to eat, but going to dinner is different with a wife and children. When friends are visiting from out-of-town, I like to take them to (not hole-in-the-walls) Maple & Motor, Celebration, Fuel City and some good barbecue restaurants.
5.  If you could go anywhere tomorrow, where would you go? We love our life in north Texas – moving here from the Midwest three years ago. If I won the lottery or were taking a trip, I’d head to our annual vacation spot of Santa Rosa Beach, Florida. The kids absolutely love it. I’d split time with them between the pool and beach – and try to visit a golf course or two.



PR Principles Propel Attendees to Leadership
Left to right: Roslyn Dawson Thompson and Laura Moore