Welcome to Power in PRactice, the monthly newsletter of PRSA Dallas. This is your resource for getting the most out of your PRSA local chapter membership. Learn more about events, networking and education opportunities, membership benefits and more.
July President-Elect's Message
Communications professionals spend their careers spotlighting others, but the PRSA Dallas Pegasus Awards are an opportunity to recognize the strategy, creativity and measurable impact behind their own work. When Pegasus entries open Tuesday, July 28, take time to revisit your strongest campaigns, document the results and submit the work your team deserves to celebrate.
Read Malinda's full blog on our website.
SAVE THE DATE: Nonprofit Workshop
PRSA Dallas is excited to host this year’s Non-Proft Workshop.
Friday, September 25, 2026
8 AM to 12 PM
North Texas Food Bank – Perot Campus
3677 Mapleshade Lane, Plano, TX 75075
Mark your calendars and stay tuned ~ registration will open later this month.
We still have opportunities for volunteers, panel speakers, and sponsors. If you are interested in learning more, please reach out to [email protected] for more details.
Thank you to our in-kind venue sponsor:
Entry Dates, Categories and Ways to Get Involved
Pegasus Award entry season opens Tuesday, July 28, 2026 with Early, Regular and Late entry periods running through September 21.
Begin gathering your strongest work completed August 2025 through July 2026 for the following categories:
- Community Relations: Community Relations, Reputation/Brand Management, Events and Observances, Internal Communications, Marketing Communications, Crisis Communications, Public Service, Public Affairs, and Most Effective Campaign Under $10,000 Budget.
- Projects: Media Relations, Digital Communications, and Most Effective Influencer Promotion.
- Special Awards: Young PR Pro of the Year, PR Professional of the Year, Educator of the Year, and Agency of the Year.
- Best in Show Awards: Programs and Projects.
We welcome a few additional volunteers interested in joining the Pegasus Committee.
Volunteer / Questions: [email protected]
Want guaranteed visibility at Pegasus 2026? Contact [email protected].
2027 PRSA Southwest District Conference Call for Speakers
The SW District Conference Planning Committee is already hard at work shaping an incredible 2027 event in Fort Worth! Interested in taking the stage or have a recommendation for a phenomenal speaker? Complete this short form to help kick start program planning. While this isn't an official call for speakers (that's coming later), it's a great opportunity to be considered early.
It's Time to Lead
Apply for the PRSA Dallas 2027 Board of Directors
PRSA Dallas is accepting applications July 1, 2026 through August 9, 2026, for the 2027 PRSA Dallas Board of Directors. The nominating committee is seeking candidates to fill six officer positions and three director-at-large positions, with terms beginning Jan. 1, 2027. Candidates must be members of the chapter in good standing.
PRSA Dallas officers and directors serve as the public face and voice of the organization, act on behalf of the entire Dallas-area public relations profession, assist chapter committees, and provide strategic guidance and valuable insight into industry trends.
Frequently Asked Questions/Concerns
Q: I’ve never served on a board, should I apply?
A: Absolutely.
Q: I’m new to the profession, should I apply?
A: Absolutely.
Q: What is the time commitment?
A: It varies by role, but in general, expect to commit 1-2 hours a week.
Q: How can I learn more about the different positions and committees?
A: You can learn more by reading the descriptions of the board roles and committees.
Q: What other ways can I get involved?
A: In addition to the board, we have a number of committees that need help. You don’t have to wait until next year to serve on a committee.
Contact the chapter at [email protected] if you have other questions.
Begin your application today.
(Note: You do not need a Google account to fill out a Google Form.)
Volunteer with PRSA Dallas Today!
The best thing about PRSA Dallas is our volunteers! Volunteering is the best way to meet new people, expand your network and have a great time.
The more active volunteers we have, the more we can accomplish as a chapter. If you're interested in getting involved, fill out our volunteer form and a member of the Board will contact you.
We are seeking an Assistant Treasurer, which is a role that provides a growth path to Board leadership. If you're interested in this, select "Sponsorship Committee" in the form and then provide more information in the free text fields.
Sponsor a PRSA Dallas Event in 2026
Want exclusive exposure for your organization or brand? Partner with PRSA Dallas in 2026! Sponsor a monthly program, signature event, or join as a Sustaining Sponsor of PRSA Dallas and receive additional benefits. Email sponsorships@prsadallas.org.
View the 2026 PRSA Dallas Sponsorship Brochure
Thank you to our Sustaining chapter sponsors including 4media group.
New and Reinstated Members
Adam Koudaih, Multimedia Producer, Federal Reserve Bank of Dallas
Angie Montelongo, Communications and Outreach Manager, Federal Reserve Bank of Dallas
Cyn'Nae Michelle Reyes, Script Supervisor | Filmmaker, Underground Productions LLC
Deborah Kilroe, Vice President, Head of Communications, Federal Reserve Bank of Dallas
Emily Hall, Executive Policy Write, Federal Reserve Bank of Dallas
Erin Gregg, APR, Director of Communications, Crandall Independent School District
Erin V. Villas, Digital Channel Manager, Federal Reserve Bank of Dallas
Jaynie Alexander, Head of Communications, Empower Schools
Jon Prior, Media Advisor, Federal Reserve Bank of Dallas
Justin Anthony Jones, Corporate Communications Coordinator, Federal Reserve Bank of Dallas
Justin Chavira, Visual Communications Designer, Federal Reserve Bank of Dallas
Karla Larraga, Communications Officer, The Center for American and International Law
Sarah Resnikoff, Publicity Director, Barco
Shaneen Lang, Digital Content Producer, Federal Reserve Bank of Dallas
Tejasvi Lakshmana, PR & Marketing Consultant
Valerie Grossman, Digital Content Producer, Federal Reserve Bank of Dallas
Victoria Rosengarten, Director of Media & Strategic Communications, Federal Reserve Bank of Dallas
About PRSA Dallas
The Dallas Chapter of PRSA serves nearly 400 communications and public relations professionals in North Texas. Founded in 1950, the chapter provides members with a variety of professional networking opportunities, programs and services. Connect with us at www.prsadallas.org.
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